Serving Lakeland & Surrounding Communities

Make your Next Move!

Meet Rich

VALUES

Trust and Relationship First - No transaction is worth more than the trust and relationship built alongside it.
Confidence - Rich and his teammates will sell or find you your home at the right price.
Patience - Homeowner needs and wants evolve throughout the process. Rich is attentive to this.
Positive - Rich employs a Win-Win mindset and strategic approach to finding solutions to all the hiccups, road bumps and problems (big & small) that can occur throughout the process.

If you want to work with an agent like Rich, let's connect below.

Home is where your soul takes root.

So let's make sure we get this right. You need a professional to help you find the right home for you and your family. To find a place your soul can take root. And to navigate the complexity of the process with minimal stress and maximum confidence.

Born in Lakeland and deeply involved in the community for almost his entire life, Rich Wills knows the community, knows the neighborhoods, and knows the all the richness that Lakeland and its surrounding communities have to offer. Rich owned and operated a successful running store, FITniche, for over 18 years in Lakeland before moving into real estate to work alongside his mentors, Russ Rhoads, Brian Stephens and their highly experienced team.

Rich knows that real estate is more than a transaction—it’s about building relationships and serving clients with honesty and integrity - something he's done his entire life. It's also about guiding you through the process smoothly and confidently. Rich and his teammates provide close, personalized service; strategic marketing; and deep market and community insight to ensure your next move is successful - wherever it may take you.

Current Properties

212 KENWITH ROAD

$639,900

1990 sq. ft. / 3 bedrooms / 3 bathrooms

Just two blocks from Lake Hollingsworth, this beautifully restored 1937 historic craftsman bungalow blends character with modern updates on an oversized 1½-lot homesite. Main residence offers 2 bedrooms and 2 bathrooms; third bedroom and bathroom in a detached guest suite.

711 E LIME ST

$550,00

1592 sq. ft. / 3 bedrooms / 2.5 bathrooms

Welcome to the William and Barbara Wright House in the Lakeland Historic District, circa 1920—recipient of the 2025 Residential Historic Preservation Award for Outstanding Rehabilitation. This home was been restored to original perfection just 3.5 years ago.

Value

Reasons to Work with Rich

MORE LISTINGS

Rich and the team at Rhoads Stephens have a deep pool of listings and qualified buyers, so you always launch - whether buying or selling - with a full head of steam.

TOP-RATED TEAM

The agents Rich works alongside with are some of the most experienced and trusted Realtors in Polk County. This extended team is a tremendous resource, and you get the benefit of all of the full team when you work with Rich.

FREE HOME ESTIMATES

Find out what your home is really worth - beyond what Zillow says. Current market analysis, unique aspects of your home, and predicted neighborhood and community changes often tell a story of your home's actual value that is different than what you might find online.